Social 2.0 and Social Media Fundamentals

While the world of social media still has a great deal of work ahead to successfully evolve to social 2.0, it’s important to remember the positive aspects of social media. These are the fundamentals that led to the original rise in popularity.…

What Do Social Media Influencers Really Want?

What are influencers looking for to overcome the challenges of working with brands, and how can an app like Strings help them save time while making money?…

Owning your story; Social Media 2.0 and Effective Social Media Story-Making

By Edward Balassanian, CEO & Founder, Strings Photo by freestocks.org / Unsplash “If you don’t tell your story, someone else will:” it’s the frequently cited yet unattributed quote that summarizes the world of social media today. As users of social media, we have the ability to instantly tell…

Where is Social Headed Next?

Where is social media headed next? I predict a necessary shift will take place over the next year away from personality-centered social media to a new social media environment in which people will focus more on the stories and experiences that bring them together.…